One of the questions we get most from new and prospecting clients is, ‘How does the animation process work?’
This a simple and fair question by any means, well simple to us, of course, we do it all the time, but if this is your first foray into the world of animation, a very valid question.
At Mummu, animation is our daily bread. We are well-versed in simplifying key topics into attractive, understandable, simple animations that can be used across the board in B2B, B2C and D2C markets. However, we also have a particular branch to Mummu, Mummu Health, dedicated to simplifying scientific medical facts into quickly understood and digestible formats for end users – whether that be key opinion leaders, health care professionals, wellness consumers or patients.
With our experience crafting factual animations for health care, we can ensure your message is received how you want and need it to be. Whether across social media, in support for conferences and events, a digestible mode of action (MOA) or an animation simply to convey complex messages to healthcare professionals (HCP), the process is much the same.
Step #1 – The Kick-off Workshop
At Mummu, we commence each project with a kick-off workshop, which is vital for achieving the intended outcome and understanding the message you wish to express. The process allows us to establish a robust foundation and get to the heart of your message, enabling us to move forward with confidence and for you to be sure and comforted that we can deliver exactly what you and your project needs.
At this stage, we set project deadlines and address critical needs like formatting and localisation requirements. We also consider vital milestones and any medical reviews or deadlines that require awareness.
Timelines will always include the following:
- a 5-10 day medical review of the storyboard and scripts
- a 5-10 day medical review of the animation
So these need to be factored in when setting deadlines for final delivery.
Step #2 – Style Frames and simplifying the science
The workshop results lay the foundation for the style frame process. At this stage, initial ideas are sketched based on the findings drawn from that session.
We present our vision for the final film to the client by showcasing various style frames that provide an approximation of the finished product. Depending on budget and schedule, multiple reviews can be given, and feedback is always welcome.
It is at this point of the project, where we demonstrate how the script might match the critical visual elements and illustrate the opportunities where we have simplified the science.
Once the client has signed these off, we will build and map out the remaining frames.
Step #3 – Storyboard & Artwork
During the storyboard stage, the design takes form through pencil sketches; this step helps us see how the script matches up with crucial scenes and other visual elements. Once the storyboard receives sign-off, we will finish designing the remaining frames following your approved style frames. This is also where legal copy and medical references should be added to the storyboard.
Step #4 – Animatic
An animatic is the initial rough edit of your animation, allowing us to consolidate everything we’ve created so far. It’s a low-res, fully timed-out film providing the pace and flow. A guide VO is also added here if your animation requires a voiceover (VO), providing an understanding of how it fits.
Step #5 – The Production Stage
As we move into the production phase, we will bring the story to life frame-by-frame. This marks the final stages of the overall process, where the importance of checks and reviews becomes more crucial than ever as revisions are more demanding. You can join us remotely for the final VO recording session, while finishing touches, such as music and sound effects, will be added later.
Whether you choose one of our talented voice-over artists or a specialist/KOL, we’re there every step of the way. This is the time to ensure that vital scientific terms and facts are pronounced accurately and the tone is appropriate for the audience- all while recording the final voice-over live.
Step #6 – Client Feedback and Sign off
While feedback can be given throughout this is the final opportunity to provide it. Prompt delivery is vital to keeping the process on track, although the amount of feedback incorporated depends on the project’s schedule and budget.
We understand your agency’s process when creating healthcare animations, including the time it takes to obtain final legal text, approval, and references. Therefore, there is always an opportunity to update these during production or after the animation is finished.
Step #7 – Final Delivery
After incorporating all the required modifications, we create a low-resolution MP4 file for the client’s approval. We can add extra sub-titles or .srt files for approval or even initiate localisation for different regions if requested.
Upon completion of the rendering process, low-compressed versions are created and delivered to you. A standard 16×9 ProRes is usually the go-to option, but if your output is for social media, you may need vertically or square-compressed MP4s.
With over a decade of experience, Mummu specialises in breaking down complex healthcare messages for brands and agencies to make them more accessible to a broad audience.
Contact us, and we’ll guide you every step of the way to help you achieve the best results. We care because you matter.