Glaxosmithkline: The Itchy Itch

OVERVIEW

Mummu had the pleasure of creating this charming 2D illustrative character animation in collaboration with the creative agency Wunderman; to highlight GSK’s Oilatum Cream’s ability to sooth any annoying itch. 

The animation had to appeal to parents of babies and toddlers who used their products. It would feature online across Europe as part of a digital and social campaign.

Our team worked closely with the creatives at Wunderman, starting with their initial concept. This helped to refine the story and from there, design a beautiful storybook style. This style, which was reminiscent of many children’s books, felt familiar to the target audience.

Say hello to the Itchy Itch, that annoying, pesky but lovable friend that you just can’t get rid of.

Glaxosmithkline: The Itchy Itch
Glaxosmithkline: The Itchy Itch

CREDITS

Produced & Directed by
Mummu
Animation Director & Illustrator
Karl Hammond
Producer
Sam Atkin
Animators
Thea Glad, Morgane Fraschina & James Turzynski
Compositor
Ian Sergeant
Sound and Music
Marian Mentrup
Agency
Wunderman
Client
Glaxosmithkline
Agency Creative Director
Martin Buckwell
Agency Producer
Kevin Bolton

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