Safe and Sound: Health Matters

OVERVIEW

Mummu brought to life a family of illustrated characters for a 2D animated TV commercial. 

Murrays Health & Beauty were looking to break into TV advertising, increasing their stake in the domestic health and safety market, and to do this they decided to bypass the advertising agency and come straight to us.

This modern and relatable family of a fashionable homemaker Mum, a gentle rugby player dad, and an independent Gran and two chaotic kiddies have been made famous airing on 40+ channels and seen illustrated in store and the tabloids.

Safe and Sound: Health Matters
Safe and Sound: Health Matters
Safe and Sound: Health Matters
Safe and Sound: Health Matters

CREDITS

Created & Produced by
Mummu
Creative Directors
Karl Hammond, Sam Atkin
Producer
Lucy Evans
Character Design
Brett Coulson
Storyboard
James Turzynski
Animators
Daniela Negrin Ochoa, Iria Lopez
Sound Design
Marian Mentrup
Client
Murrays Health & Beauty

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