Alzheimer’s Society: Running for Dementia

OVERVIEW

This short fundraising animation made by Mummu co-founder, Sam Atkin, was created to raise awareness about the symptoms of dementia and invoke empathy and a deeper understanding of the disease.

A runner sets off in a positive state but soon experiences some difficulties that send him spiralling into the unknown. 

Representing the Alzheimer’s Society, Sam was #runningfordementia in the Virgin Money London Marathon 2017, in memory of his dear Nanny Peg and for everyone else who has been affected by this illness.

Alzheimer’s Society: Running for Dementia
Alzheimer’s Society: Running for Dementia
Alzheimer’s Society: Running for Dementia
Alzheimer’s Society: Running for Dementia

CREDITS

Created & Produced by
Mummu
Creative Director
Sam Atkin
Illustrator
Rob Gavin
Animators
Tom Weeden, Rob Gavin & Sam Atkin
Music & Sound Design
Marian Mentrup

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