DDB Remedy: W=EU2

OVERVIEW

Mummu were excited to be asked by DDB Remedy to team up and help interpret their new identity and values, to produce an eye-catching 2D motion-graphic brand manifesto animation.

 

DDB Remedy: W=EU2

This featured as a centrepiece on their new website, and as part of a new business campaign that positions DDB Remedy as a healthcare agency grounded in science and bursting with creativity!

DDB Remedy: W=EU2
DDB Remedy: W=EU2

The agency needed an exciting character-driven narrative that introduced and explained its ethos and formula W=EU2. Drawing upon the rich typographic design work that DDB Remedy had produced in their development of the concept, the Mummu team injected the character and brought the brand to life through motion design.

DDB Remedy: W=EU2
DDB Remedy: W=EU2

CREDITS

Produced & Directed by
Mummu
Creative Directors
Sam Atkin & Karl Hammond
Design
Claire Thimon
Animators
Claire Thimon & Rafael Aflalo
Sound Design
Marco Martini
Client
DDB Remedy
Agency Creatives
Martin Hafley & Nicola Morgan

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