Cancer Cachexia Hub: It’s hard to see when CAC starts

OVERVIEW

In collaboration with the agency Health Circle, Mummu created an illustrative animation to raise awareness of the little understood condition cancer anorexia-cachexia, which effects cancer patients in the later stages of their disease.

 

Peter begins the film with an advanced stage of cancer anorexia-cachexia. Throughout the film, his disease runs in reverse, so that he gradually improves to the point where his condition first started. We hear the internal monologue of Peter, his wife Kate and Peter’s HCP.

Cancer Cachexia Hub: It’s hard to see when CAC starts
Cancer Cachexia Hub: It’s hard to see when CAC starts

CREDITS

Created & Produced by
Mummu
Creative Directors
Sam Atkin, Karl Hammond
Art Director
Morgane Fraschina
Producers
Karl Hammond, Lucy Evans
Animators
Thea Glad, Morgane Fraschina, James Turzynski, Thomas Weeden
Compositors
Matthias Hoegg, Thomas Weeden
Music & Sound Design
Marian Mentrup
Agency
Healthcircle
Client
Cancer Cachexia Hub
Agency Art Director
Lesley Seager
Agency Producer
 Lucinda Sian

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