Band Aid: #TheTruthHeals

OVERVIEW

Mummu were approached by creative agency Zeno Group to create a selection of 3D animations, to help launch Band-Aid’s TV and digital campaign, #TheTruthHeals, across Japan, China and Australia.

Three 30” spots seek to educate and inform on common misunderstandings about cuts and open wounds.

We saw this as the perfect opportunity to utilise a combination of styles; a 3D animated reality is juxtaposed with a playful yet informative 2D micro-world, to tackle the misconceptions about ‘drying out’ wounds.

CREDITS

Produced & Created by
Mummu
Creative Directors
Karl Hammond
Animation Directors
Luca & Sinem
Producers
Sam Atkin & Lucy Evans
Agency
Zeno Group
Client
Band Aid

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